Expires: 28-Jan-2023
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Expires: 28-Jan-2023
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About FirstCry

A one-stop online store for all your parenting needs!

FirstCry is an online e-commerce shopping portal for exclusively dealing with the needs of infants and kids. The brand's presence is not just limited to virtual online space. It also has offline megastores to address the needs of your little munchkins conveniently. 

Firstcry was co-founded by Supam Maheshwari and Amitava Saha in 2010. 

Mr. Supam is an alumnus of IIM Ahmedabad and Delhi College of Engineering. He was also the co-founder and CEO of Brainvisa Technologies from 2000-2009. When Mr. Supam worked for Brainvisa Technologies, one of the largest e-Learning companies during those times, he became a first-time parent. 

There was a minimal availability of quality baby and kids products on Indian e-commerce platforms at that time. 

Mr. Supam had to rely on his foreign visits to get quality baby care products. The hassle of finding good-quality baby care products in the Indian market drove Supam to launch Firstcry. The brand offers all that the parents need for their kids. It was Supam’s ardor to do something of his own, which brought forth Firstcry.

In 2015, Amitabh Bachchan, our very own Big B, signed up to be the company's brand ambassador. In 2016, FirstCry acquired BabyOye, a baby product platform from Mahindra. FirstCry also launched its exclusive product brands under its flagship. BabyHug for apparel and CuteWalk for footwear are among the noteworthy products range from FirsCry. 

With more than 400 stores in India, FirstCry is Asia’s largest online shopping store for kids and baby products. This store provides more than 2 lakh unique products ranging from clothing, toys, diapers, accessories, footwear, and more. Moreover, the brand also has products for all the mommas out there. They offer products for feeding, nursing, skincare, and maternity clothing. Check out the fantastic array of products available on the online shopping portal of FrstCry:

Product range

Boys fashion: T-shirts, Jeans, Sweatshirts and jackets, Sweaters, Nightwear, Onesies and rompers, Ethnic wear, Party wear, Pajamas and joggers, Innerwear and thermals, Socks, caps, gloves and Milltens, Rainwear, Sunglasses, Bags, Watches.

Girls fashion: Frocks and dresses, Sets and suits, Tops and t-shirts, Jeans, Party wear, Swimwear, Rainwear, Pajamas, Joggers, Hairbands, Hair clips and rubber bands, Sunglasses, Watches, Bags, Jewellery, Belts

Footwear: Casual Shoes, Sandals, Booties, Bellies and peep toes, Formal and party wear, Flip flops, Clogs, Sneakers, and sports shoes, Ethnic footwear, School shoes

Toys:  Musical toys, Learning, and educational toys, Soft toys, Indoor and outdoor play, Play gyms and playmats, Kids puzzles, Baby rates, Toy cars, trains and vehicles, Dolls and dollhouses, Art craft and hobby kits, Board games

Diaper range: Baby diapers, Baby wet wipes, Cloth diapers and nappies, Diaper bags, Diaper changing mats, Bed protectors, Diaper rash cream, Potty chairs and seats, Cloth nappies, Nappy inserts and accessories

Gears:  Baby strollers and prams, Tricycles and bikes, Baby walkers, Baby carriers, Baby car seats, High chairs, and booster seats

Feeding: Baby food and infant formula, Feeding bottles and teats, Supplements, Kids food and nutrition, Maternity accessories

Moms: Nursing and sleepwear, Maternity dresses and skirts, maternity ethnic wear, maternity bottom wear, Breastfeeding essentials, Parenting books, Maternity accessories, Maternity lingerie

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