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About Arata

Embrace the magic of Ayurveda with Arata!

In the Indian personal care and cosmetic market, which is polluted mainly with companies offering harmful chemicals and additives through their products, Arata is like a fresh breath of air. A company created with the sole purpose of providing reliable products with 100% naturally sourced ingredients, Arata got officially launched in 2016. It is headquartered in the heart of India, New Delhi. The brand is under the ownership of Slick Organics Private Limited.  

The brand was brought to existence with the aim of two friends with the same name, Dhruv Bhasin and Dhruv Madhok. The company has managed to create a stir in the beauty and skincare market with its supreme quality. The company's founding stones were laid down with an organic homemade hair gel made with the goodness of flax seeds by Mr. Dhruv Bhasin’s mom. Both the buddies wanted to make the Indian masses aware of the effectiveness of natural elements for personal care. 

The brand says a complete “No” to all toxicity. No SLS, Dyes, Chlorine, Parabens, Phosphates, or Caustics form part of any Arata product. Transparency and Integrity are the guiding work ethos of the company. Their belief lies in telling no lies about what goes into the making of their customers' products. Every ingredient that is used in a particular product's manufacturing is subject to full disclosure. 

The company boasts of quality certifications from recognized independent national and international organizations like Australia’s Made Safe Certification for its manufacturing standards and PETA’s Vegan Certification for its cruelty-free testing standards. Each Arata creation is dermatologically tested for ensuring skin safety. 

The company even has a sustainable 100 percent recycled product packaging system and has installed a GMP-certified manufacturing facility. For product longevity, Arata infuses only plant-based preservatives and natural emulsifiers. There is the use of only Fruit extracts and organic fragrances. What’s more! Arata products are wholly unisex! Both Indian Women and Men can derive the benefits of the all-vegan range from Arata.      

The assortment of Arata Products!

Explore the types of products Arata offers to the customers. You can even find specific combos for the treatment of particular skin and hair troubles. The company also delivers remarkable gifting bundles at price discounts. Arata also has select hair care products that are immensely suitable for people with curly hair. You can quickly check out their products on their official website and popular e-commerce websites.

Hair Care

Cleansing Shampoo, Conditioner, Hair Gel, Hair Cream, Nourishing Hempocado Oil

Face Care

Face Serum Cream, Face Wash

Oral Care

Refreshing Flouride-Free Toothpaste

Body Care

Cleansing Body Wash, Moisturising Body Lotion

You can find various discounts and reward schemes on Arata products which make them more winsome. offers the most eye-catching deals for all the Admirers shopping for Arata Products!

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